Jessica Durando

Macro Nutrition Coaching Online or in Alexandria, LA

I am a licensed clinical therapist, certified nutrition coach for Envision Nutrition, and certified pre and post-natal coach. I love taking a mind-body approach to helping moms in every phase of motherhood to look and feel their best. I’m a mom of two little ones- Owen and Blakely- and live in Atlanta with my husband, kids, and two pups.

I’ve worked in a variety of settings, typically providing counseling and emotional support to individuals as they experience times of transition in their lives. I’ve always been drawn to helping facilitate progress and empowering individuals to make positive changes in their lives. I now utilize my background in counseling and my passion for nutrition to focus on the mind-body connection, and creating long-term success.

I tried just about everything before I started tracking my food! I have a strong memory of starting my first diet around the age of 12, just because my mom and my sister were doing it and I wanted to join the fun. It was when the cookie diet was trendy, and I

remember us standing in the kitchen, making these ridiculous cookies that we then went on to eat for 2-3 meals a day. After that came a mix of everything: low-fat, low-carb, South Beach, binging, 800 calorie/day diets, diet pills, cleanses, etc. Eventually, I found Paleo. It worked for a while and started to shift my relationship with food, but eventually
I began to villainize certain food choices, and my intake wasn’t meeting my exercise demands. That’s when I found the beauty in counting macros.
Flexible dieting not only reshaped my relationship with food but built inner confidence that had been dwindling after years of feeling like I was failing when it came to nutrition. Tracking macros has encouraged me to base a majority of my diet around real, whole, nutrient-rich foods, but still allowed the flexibility to enjoy evenings out, holidays, or vacations without feeling like I’ve fallen off the wagon. Regardless of whether my current focus is body composition, performance, or maintenance, I know how to find the proper intake for my body, and still maintain a healthy quality of life while meeting my goals.

I’ve always loved food and taken a special interest in nutrition but it wasn’t until I began working with a coach of my own, I realized that I wanted to do the same to help others. After just a few months of really focusing on nutrition and flexible dieting, I saw amazing changes in how I looked, but even more so, in how I felt. Given my background in clinical counseling, I became incredibly passionate about the mind-body connection, and the importance of taking a holistic approach to helping others to better their lives. This passion, coupled with the awareness that I’ve walked in similar shoes to my clients, made it very clear to me that there is nothing I wanted to do more than help others find their best selves as well.

While I love seeing my clients transform physically, what I love most about helping others is seeing the mental shift that happens when clients are able to let go of the power they give food and start to find balance and happiness within themselves. It sounds cliché, but it’s a pretty humbling process to be part of. Plus, I love people and feel lucky to be able to speak to and become personally invested in so many individuals that I wouldn’t have otherwise known. And I get to talk about food all day! Who wouldn’t want to do that?

When I first started coaching I really just wanted to help as many people as I could. So when my mom came to me and asked for help, it was emotional and exciting. This was a woman who had struggled with her weight for years and had minimal success with every diet in the book. She was persistent in trying new approaches, always doing her best to gain control over her own body. After spending so many years unable to achieve
her weight loss goals, she felt defeated and frustrated when her doctor informed her she would have likely had to go on medication for being pre-diabetic if she didn’t lose

weight. Little did she know that she was UNDEReating. After embarking on a reverse diet, she lost 28lbs and is feeling better than ever. Even more importantly, her weight loss has allowed her to stay off medication. Seeing her transform physically and emotionally has been overwhelmingly rewarding, and I feel lucky and thankful she trusted me with her journey.

I think the best thing I can do to inspire and motivate others is just to relate to them. To let them know I’ve been there. I was incredibly intimidated when looking for a nutrition coach. I had read so much inaccurate information about dieting and didn’t know what to do! Plus, while I had performance goals, I’m not an elite athlete. I have no significant athletic history past high school sports. I use Crossfit as my method of training because I love it, but when I first started, I couldn’t do a pull-up. Running a mile was laughable. I had never heard the term “deadlift”, and I didn’t want to eat too much or lift too much for fear I would get “too big”. I had an unhealthy relationship with food and a history of being overweight and somewhat inactive. I just didn’t know how to start. But I did start. I made the call. I hired the coach. I began tracking my food. I was committed and persistent. And I watched my whole life change. I broke through every ceiling I set for myself and debunked every myth I had been taught about food and exercise. I’m 100% confident that everyone else can have the same kind of success I did because if I can do it, they can do it.